The new product variants has three new properties; hasVariant, variesBy and productGroupID. Google added new structured data to support product variants on e-commerce stores, this includes new technical documentation on how to implement the new structured data and Search Console…
We ask Search Engine Land’s SearchBot to create a letter an SEO consultant can send to clients, offering guidance on SGE. Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on…
The Google SEO starter guide also has been significantly cut down and shortened. Here’s what’s changed and why. Google today released the third iteration of its SEO starter guide. This version is about half the size of the second version…
Gemini is the same Bard product with a new name. Gemini Advanced will be bundled as part of Google One for $19.99 a month. Bard, Google’s generative AI-powered conversational tool, is no more. Well, in name only. Google today announced…
Generative AI is upending the way we do our jobs. The anatomy of SERPs is undergoing a radical makeover. Email deliverability as we know it is about to change forever. Capitalize on the endless changes, challenges, and chaos and become a master of search marketing by attending…
As artificial intelligence (AI) continues transforming the future of SEO, search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with responsible and transparent strategies. This article explores: The benefits of using AI in SEO. The unethical…
Don’t let SEO overwhelm you. Focus on the essentials – technical SEO, on-site optimization, content creation, and authority building. SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time…
We’ve asked 21 top SEO experts for their best advice to help you pivot your strategy and chart a course for SEO success in the year ahead. What if you could be in a room with 21 top SEO experts?…
Break down the silos between SEO and PR teams. Use this guide to set shared goals, create a unified strategy, test ideas and scale successes. In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often…
Crunching big marketing data? Brush up on tips for merging, analyzing, and visualizing Excel and Google Sheets files to extract key insights. Amid the popularity of generative AI tools, spreadsheets are still essential tools for marketing analytics. When it comes…
