Four experts offer their top 3 recommendations for local search marketers. Predictions are cheap; strategic and tactical advice is much more valuable. To discover what leading local SEOs are thinking about in 2020, I asked a number of local experts…
Month: January 2020
Google’s mobile-first indexing guide update emphasizes the same content across site versions
New guidance has been added in numerous areas, including crawling, structured data, visual content and best practices. Google has updated its mobile-first indexing developers guide, the company announced on Wednesday. New guidelines were added in a number of areas, including crawling, structured…
Sophos Warns Of ‘Fleeceware’ Apps On The Google Play Store With 600 Million Downloads
Security firm Sophos has once again warned of the dangers of “fleeceware” on the Google Play Store. Fleeceware is a term for apps “where users could be charged excessive amounts of money for apps if they don’t cancel a ‘subscription’ before the…
Slack’s Troubles Mount: SEC Launches Investigation
Slack has not had a good week. On the heels of a CNBC report that Microsoft Teams is maintaining its lead over the messaging service, The Wall Street Journal (WSJ) is reporting that the Securities and Exchange Commission (SEC) has opened an investigation into…
The big comings and goings in paid search 2019 that will shape how we market in 2020
Automation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in 2019. In 2019, Google shook up mobile search results pages with a redesign that introduced black “Ad” labels to text ads and favicons for organic listings. It also caused a stir in notifying…
CES 2020: Samsung Unveils Neon: A Virtual, ‘Artificial Human’ Avatar
Leading up to CES 2020, Samsung teased Neon, an artificial human. Details were sparse, and Samsung said little other than to confirm Neon was an all new endeavor and had nothing to do with their existing AI engine, Bixby. At…
YouTube masthead ads hit TV app
The ads will be available as a reserved placement and purchased on a CPM basis. YouTube is rolling out masthead ads for TV screens, offering brands prominent placement within its TV app. Same as YouTube’s desktop and mobile feed masthead…
Microsoft brings visual search to Windows search bar
The feature lets users take a full or partial screenshot to be processed by Bing Visual Search. Windows users can now initiate Bing visual searches right from the search bar, without having to open up a browser, Microsoft announced on Monday. The…