Advertising, Media, and Marketing

We analyze how consumers are spending their time and money, how marketers and advertisers are most effectively reaching consumers, and which channels have the most growth potential – both now and in the coming years. Our Advertising, Media, and Marketing research is based on 25 years of EMARKETER’s leading research and experience covering these industries.

 

EMARKETER Reports

To succeed in today’s digital environment, organizations must keep up with and contextualize industry changes as they create new market dynamics and business models. Our EMARKETER reports meet this need – we build them upon a foundation of vetted third-party data, which informs every insight and call we make. After applying our rigorous proprietary methodology, we examine the advertising, media, and marketing industries with a 360-degree perspective. The reports we produce range from high-level overviews of the trends, forces, and players affecting the industry, to product and company rankings and comparisons.

The State of Influencer-Brand Deals 2024

EMARKETER Forecasts & Benchmarks

EMARKETER forecasts and benchmarks help you plan for the future by informing your campaigns and strategies with key data points on the upcoming years. These interactive projections contain more than 10,000 proprietary metrics on emerging trends, market changes, and consumer behavior in the advertising, media, and marketing industries.