Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy. Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. The transformative rise of AI. The significant influence of the digitally savvy, 5 steps to…
Category: SEO
Exclusive keynotes, expert-level sessions, live Q&A and more: Preview the SMX Advanced agenda
Don’t miss your once-a-year opportunity to attend the only conference designed for advanced search marketers. Some of the world’s most iconic search marketers — including Glenn Gabe, Brad Geddes, Lily Ray, Amy Hebdon, Jessica Bowman, and Bruce Clay — are now confirmed…
Sneak peek: SEO and PPC sessions coming to SMX Advanced
Don’t miss your once-a-year opportunity to attend the only conference designed for advanced search marketers. Last week’s SMX Advanced programming meeting with the Search Engine Land experts unveiled some pretty exciting details… on the SEO side, sessions will tackle: What you can…
Manual link building is more important than ever in 2024
Google is coming for sites that engage in spammy practices. Learn how manual link building could be the answer to reclaiming the SERPs. The March 2024 updates have severely impacted the search engine results pages (SERPs). Within days of the updates going…
Local SEO in 2024: 6 simple ways to dominate local search
New to local search? Wondering where to start? Here are six tactics to help you kick off your local SEO campaign. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers…
Google promotes Liz Reid to head of Search
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team. Google is making a number of changes to its executive team running Google Search: Liz Reid, who…
Google updates its page experience docs to clarify ranking signals
Core Web Vitals are a ranking signal but not other page experience signals. Google updated its page experience help documentation to clarify how Core Web Vitals metrics are used as a ranking signal. Google also clarified that other page experience…
Search Engine Land’s Periodic Table of SEO Elements goes interactive for 2024
The new interactive version features 44 elements in seven groups – Content, Architecture, Code, Credibility, Links, User and Performance. Search Engine Land’s Periodic Table of SEO Elements is back – and this time it’s interactive. Introduced in 2011 (originally known as The Periodic…
SEO for user activation, retention and community
Unlock the power of SEO and content marketing for user activation, retention, and building thriving communities to drive long-term value. SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the…
Google adds support for product variants and clarifies return fees
The new product variants has three new properties; hasVariant, variesBy and productGroupID. Google added new structured data to support product variants on e-commerce stores, this includes new technical documentation on how to implement the new structured data and Search Console…