Today at YouTube, I had a chance to play briefly with YouTube Leanback, best described as a way to channel surf YouTube on your regular TV. It was pretty cool. Here’s my quick impressions and a short video of it…
Month: November 2020
US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report]
Paid search ad spend growth continued to decelerate and clicks rose just 3 percent in Q2, according to Merkle RKG. Ginny Marvin on July 16, 2015 at 12:11 pm MORE Source: Merkle RKG Search ad spend growth slowed in the US,…
IBM Set to Layoff 10,000 Employees
IBM is preparing for a massive round of layoffs in Europe, impacting some 10,000 employees. According to Bloomberg, IBM announced the layoffs earlier in November in a meeting with labor representatives. The source remained anonymous, as the talks are still private. “Our…
Bill Gates: Over 50% Of Business Travel To Go Away Permanently
Microsoft co-founder Bill Gates says that over 50% of business travel and 30% of time in the office will never come back even after pandemic restrictions are lifted: My prediction would be that over 50% of business travel and over…
Don’t miss Search Marketing Expo online December 8-9
Join us online at SMX, December 8-9, for actionable tactics on the most pressing SEO and SEM challenges. Are you and your search marketing colleagues asking these difficult questions as you plan for 2021? How can my organization win new…
Bing Launches In-Depth Industry Ad Visualizations Across Devices, Time & Location
New visualizations from Bing Ads will help advertisers garner industry information in a quick (& beautiful) format. When it comes to providing advertiser data, Bing is on a roll. Last month Bing released in-depth demographic and reach data with slick charts and…
How to test and perfect nearly everything in PPC
Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to know that your ads are as effective as possible is to constantly test and refine…
Vertafore Data Breach Exposed 28 Million Texas Driver’s License Records
Vertafore has acknowledge a data breach that has exposed the driver’s license records of some 28 million Texans, thanks to unsecured files. Vertafore is a company that serves the insurance industry, helping companies keep up with technology and the changing…
Updated for 2019! ‘Enterprise SEO Platforms: A Marketer’s Guide’
MarTech Today’s “ Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2019. Compiled from the latest research, this 61-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as…
Google Ads wants advertisers to give broad match another shot
Broad match keyword suggestions will start surfacing in Recommendations Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance…