Whether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that may need a little refreshing, it’s always a good idea to perform regular check-ups or audits. If you…
Category: SEO
Building links in boring industries
Fresh out of ideas on how to build links to a boring site? Contributor Jeremy Knauff walks us through his process for creating a successful link-building campaign for even the dullest of sites. It’s safe to say that most search…
SEO For Framed Content Hosted On Different Domain
There are services out there that allow you to buy a site for your company, with the content already provided. You see this often with insurance brokerage sites, as well as many other industries. Often, these services are provided via…
Google’s Keyword Tool Now Showing Search Volume Numbers
Google has added a new feature to the external keyword tool, they have added approximate search volume numbers. For example, I conducted a search for SEO and the results returned showed columns for “Approx Search Volume: June” and “Approx Avg Search…
Google Search Needs A/B Testing Guidelines
For years we’ve been covering questions around how to deal with A/B testing and Google indexing/crawling. Is it cloaking? Can it mess up your indexing? Will it hurt your rankings? All valid questions when you show multiple variations of your…
The ultimate guide to bot herding and spider wrangling — Part Two
Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues. In Part One of…
Searcher intent: The secret ingredient behind successful content development
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. Google’s goal is to satisfy a searcher’s intent.…
Let’s face it — clickbait works. Here’s how to use it to your advantage
Hook people with a creative title using the right words as ‘bait,’ and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. No two ways about it —…
SEO is Less About One/Two Word Keywords & More About Longer Tail Keywords
There is an outstanding subscriber (paid access required) WebmasterWorld thread that discusses the topic of short term versus long term phrases. These are the types of threads that make me feel, hey – that $150 subscription pays for itself. Without giving up all the…
What Is SEO / Search Engine Optimization?
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as…