In the legal field, there are many ways to stand out from your competitors. You can have a bigger office, more staff members, or even better marketing strategies than other lawyers in your area of practice. One crucial way to…
Year: 2023
Improving e-commerce text ads with ad customizer data feeds
No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales. While shopping ads are arguably the most important form of Google advertising for e-commerce…
Google introduces new Limited Ads Serving policy
Google will limit the reach of campaigns from advertisers it is unfamiliar with until trust is established. Google Ads is introducing a new policy to combat scams and help prevent misleading ads. The platform will now have a “get-to-know-you” period…
Getting a clearer picture of local marketing attribution
It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution. There’s a reason many brands don’t track…
Bing News Expands To Your Facebook Feed With Customizable App
Bing News wants to be your go-to place for finding out what’s going on in the world today, whether it be the sports world, financial world, or your local world. But social media — and Facebook, especially — is where…
Beating remarketing addiction and testing for incremental value using Google Analytics
Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Pay-per-click (PPC) managers love remarketing.…
Webinar: Leverage AI and automation to master personalized marketing
Turn the customer journey into an adventure of connection and delight. The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path…
Using ChatGPT to drive technical SEO
Learn how ChatGPT help streamline your technical SEO efforts, including with schema, meta descriptions, .htaccess rewrite rules and more. Integrating generative AI into search presents a compelling value proposition. If SEOs figure out how to adopt this technology effectively, it…
Setting up a paid search campaign
Below are the initial steps in the workflow of setting up a Search campaign in Google AdWords. Campaign types When you add a new campaign in AdWords, you’ll see the full menu of campaign types: Search, Display, Shopping, Video and…
CVS Health Launch Cordavis to Manufacture ‘Biosimilar’ Drugs
CVS Health has launched Cordavis, a new company focused on manufacturing “biosimilar” drugs. According to CVS Health, a biosimilar drug is “an FDA approved biologic medication that is highly similar to, and has no clinically meaningful differences from, a biologic…