Choosing a web platform? Insights on the flexibility, user-friendliness and security tradeoffs of HubSpot, WordPress and Webflow. 1. Web platform flexibility WordPress is easily the most flexible and open of the three platforms in focus here. You can basically do…
Category: SEO
LinkedIn Rolls Out New Newsletter Tools
LinkedIn is launching several new features for people who publish newsletters on its platform. The professional networking site wants to make it easier for creators to grow their newsletter audiences and engage readers. More People Publishing Newsletters On LinkedIn The…
How SEO moves forward with the Google Content Warehouse API leak
Reactions to the leak: My thoughts on common criticisms Let’s start by addressing what people have been saying in response to our findings. I’m not a subtweeter, so this is to all of y’all and I say this with love.…
How to run a successful site migration from start to finish
What is a site migration? A site migration refers to the process of making major changes involving a website. This might include moving a site to a new domain or hosting provider, switching to a different content management system (CMS)…
What is ad hijacking and how do you protect your brand from it?
What is ad hijacking? Ad hijacking is when an affiliate mimics a brand’s ads to steal clicks and revenue on their trademarked keywords. Affiliates do this to trick you into clicking on their ad instead of a real one from…
Google Performance Max For Marketplaces: Advertise Without A Website
Highlights Google launched Performance Max for Marketplaces to let sellers advertise marketplace products without a website. It opens Google Ads to more sellers by removing certain requirements. Impact could be major, but depends on adoption by big marketplaces. Google has…
The future of SEO in an AI-powered world
Now, think about this. Let’s say you have all kinds of questions about the world: Do I need to wear a jacket out today? What’s the best sushi restaurant near here? Give me a hint to today’s Wordle. And what…
Generative Engine Optimization framework introduced in new research
The GEO framework could theoretically help websites that are ranking lower in SERPs get visibility in generative AI experiences. What is Generative Engine Optimization (GEO) “A novel paradigm to aid content creators in improving the visibility of their content in…
Exclusive keynotes, expert-level sessions, live Q&A and more: Preview the SMX Advanced agenda
Don’t miss your once-a-year opportunity to attend the only conference designed for advanced search marketers. Some of the world’s most iconic search marketers — including Glenn Gabe, Brad Geddes, Lily Ray, Amy Hebdon, Jessica Bowman, and Bruce Clay — are now confirmed…
Sneak peek: SEO and PPC sessions coming to SMX Advanced
Don’t miss your once-a-year opportunity to attend the only conference designed for advanced search marketers. Last week’s SMX Advanced programming meeting with the Search Engine Land experts unveiled some pretty exciting details… on the SEO side, sessions will tackle: What you can…