Learn how to craft content that stands out in 2024, drives search traffic, and resonates with your audience by mastering these best practices. Creating high-quality, helpful content that drives search traffic is more important than ever. There’s nothing worse than pouring your heart…
Category: SEO
Google gives new look for trending now section of Google Trends
The new design fits more trending keywords and gives you a nicer and more actionable interface to do your research with. Google rolled out a new look for the trending now section on Google Trends. This new look fits more trending queries…
How blogging builds trust and brand loyalty in the age of AI
Is business blogging truly dead? Learn why and how every business should integrate blogging into their digital marketing strategy. Some so-called digital marketing experts have said “blogs are dead,” especially in big business. This couldn’t be further from the truth,…
2024 holiday marketing: Top SEO and PPC tips for a short shopping season
Start preparing for the condensed 2024 holiday season. Optimize for multiple holidays across various channels to maximize your marketing. This year’s shopping season is unusually short. Instead of the normal four and a half to five weeks, we have just…
Can AI perform technical SEO analysis effectively?
Learn how ChatGPT handles Screaming Frog crawl data and compare its insights to professional SEO tools like Ahrefs. Leveraging generative AI for technical SEO My Search Engine Land articles often examine in-depth technical applications where SEO and AI can collaborate,…
SEO pros and cons of HubSpot vs. WordPress vs. Webflow
Choosing a web platform? Insights on the flexibility, user-friendliness and security tradeoffs of HubSpot, WordPress and Webflow. 1. Web platform flexibility WordPress is easily the most flexible and open of the three platforms in focus here. You can basically do…
LinkedIn Rolls Out New Newsletter Tools
LinkedIn is launching several new features for people who publish newsletters on its platform. The professional networking site wants to make it easier for creators to grow their newsletter audiences and engage readers. More People Publishing Newsletters On LinkedIn The…
How SEO moves forward with the Google Content Warehouse API leak
Reactions to the leak: My thoughts on common criticisms Let’s start by addressing what people have been saying in response to our findings. I’m not a subtweeter, so this is to all of y’all and I say this with love.…
How to run a successful site migration from start to finish
What is a site migration? A site migration refers to the process of making major changes involving a website. This might include moving a site to a new domain or hosting provider, switching to a different content management system (CMS)…
What is ad hijacking and how do you protect your brand from it?
What is ad hijacking? Ad hijacking is when an affiliate mimics a brand’s ads to steal clicks and revenue on their trademarked keywords. Affiliates do this to trick you into clicking on their ad instead of a real one from…