A HighRankings Forum thread asks a really nice question on how much SEO advice and guidance do you give away for free before asking the prospective client to sign a contract or pay you? I know some people who will…
Category: SEO
SEOs Sharing SEO Email Spam
You and I all get them, probably a couple times or more per day, spam from “SEO companies” offering us “top guaranteed rankings” in Google if we pay them a few hundred bucks. The emails that make it to our…
Checklist for performing a basic SEO audit
Keeping up with the latest SEO practices can be overwhelming for someone who has just started out as a new website owner. Furthermore, making sure that the existing SEO implementations are regularly taken care of as per the latest Google…
How Alexa and Siri are changing SEO: AI and voice search
The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for…
How to use SEO for big ROI during back-to-school and other sales events
Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events. While many of us enjoy longer vacations and sunshine during the summer, major retailers spend the warmer months…
How to drive conversions with on-brand SEO copywriting
Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives conversions. One aspect of content writing that is rarely mentioned is writing on-brand content that is both SEO-friendly…
Here’s why you should start thinking of content marketing as an SEO strategy
SEO is no longer about about low-quality, keyword-rich content. To make a website successful, SEO experts need a content marketing strategy. SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take…
How to project SEO traffic levels and avoid saying, ‘It depends’
Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. Have you ever had this conversation…
The small business owners guide to conquering SEO: The glossary
Own a small business and struggle with SEO? Contributor Doc Sheldon has created a glossary of essential SEO terms to help small business owners improve their understanding and knowledge of SEO. If you are a small business owner with a grasp…
Writing SEO meta descriptions in 2018: best practice across mobile and desktop
Back in 2016, my colleague Christopher Ratcliff wrote an excellent how-to guide about meta descriptions here at Search Engine Watch. Much of what is included in that article is still useful. The good and bad examples Chris analyses are still…