So let’s say you are a big fan of writing content with quotes or brackets but all of a sudden you learn about this thing called SEO [search engine optimization] and you become paranoid that your “SEO” won’t be “optimal”…
Category: SEO
Technical SEO checklist: a webmaster’s guide to on-page optimisation
Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search. This checklist will bring together a lot of already published content from the site…
Why websites should be using HSTS to improve security and SEO
If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience. Site users and search engines don’t…
Fire Your SEO Firm? Be Careful They Don’t Take Revenge
I spotted an upsetting thread at the Google Webmaster Help forums where one website owner claims the same day after he fired his SEO firm, his site went missing from Google – completely missing. He said: I gave 2 months…
Poll: How Much SEO Advice Do You Give Before Asking For Money?
A HighRankings Forum thread asks a really nice question on how much SEO advice and guidance do you give away for free before asking the prospective client to sign a contract or pay you? I know some people who will…
SEOs Sharing SEO Email Spam
You and I all get them, probably a couple times or more per day, spam from “SEO companies” offering us “top guaranteed rankings” in Google if we pay them a few hundred bucks. The emails that make it to our…
Checklist for performing a basic SEO audit
Keeping up with the latest SEO practices can be overwhelming for someone who has just started out as a new website owner. Furthermore, making sure that the existing SEO implementations are regularly taken care of as per the latest Google…
How Alexa and Siri are changing SEO: AI and voice search
The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for…
How to use SEO for big ROI during back-to-school and other sales events
Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events. While many of us enjoy longer vacations and sunshine during the summer, major retailers spend the warmer months…
How to drive conversions with on-brand SEO copywriting
Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives conversions. One aspect of content writing that is rarely mentioned is writing on-brand content that is both SEO-friendly…