Category: SEO

Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference in 2019. To be atop the waves, think about your…

When Google’s Search Quality Senior Strategist Andrey Lipattsev was asked about Google’s most important ranking factors, he gave three: content, links, and RankBrain. We’ve known for a long time that links impact websites’ search rankings and Google has for a…

A featured thread at Search Engine Watch forums named What Degrees Or Professional Backgrounds Do SEO/SEMers Have? The thread is thirty-one replies long and it makes for an interesting read. If you ever wondered what the typical SEO did before…

No one ever talks about misspellings on forums or in articles anymore but they are still a very viable source of traffic. And synonyms are a whole new realm of traffic potential that many of us are aware of but…

Here are five ways to use search engine results and smart keyword research to help determine search intent for higher rankings. As digital marketers, we depend on search engines to properly categorize and prioritize search results based on their intention,…

How do you know if the SEO and content changes you’re making will benefit your site? Contributor Casie Gillette looks at ways to prioritize resources so they impact your bottom line and support your business objectives. “What do we need…

So let’s say you are a big fan of writing content with quotes or brackets but all of a sudden you learn about this thing called SEO [search engine optimization] and you become paranoid that your “SEO” won’t be “optimal”…

Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search. This checklist will bring together a lot of already published content from the site…

If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience. Site users and search engines don’t…

I spotted an upsetting thread at the Google Webmaster Help forums where one website owner claims the same day after he fired his SEO firm, his site went missing from Google – completely missing. He said: I gave 2 months…