This is the second Google core update of 2020. Google announced it is rolling out a new core update, the May 2020 core update, Monday. This is the second core update of the 2020 year, the first one was the…
Category: SEO
Content and coronavirus: How you can differentiate from the masses
How to think about content, SEO and your customers during the crisis — and prepare for the future. All coronavirus all the time: that’s what everyone’s content looks like right now. It makes sense, because most digital marketers feel compelled…
Most local SEOs making at least $60,000
Half of local SEOs have been working in the industry for at least a decade The majority of local SEO professionals appear to be happy in their jobs, according to BrightLocal’s 2020 Local Search Industry Survey. That’s the clear implication…
What local SEOs should focus on in 2020
Four experts offer their top 3 recommendations for local search marketers. Predictions are cheap; strategic and tactical advice is much more valuable. To discover what leading local SEOs are thinking about in 2020, I asked a number of local experts…
How many people should be on your SEO team? The factors to consider
Why you need to look at the operational needs as well as revenue impact when determining SEO team size. This is the second installment of our series on in-house SEO in which we dig into the operational challenges and opportunities that managing search…
Google search results eye candy: How users navigate search features and what it means for SEO
Search behaviors are changing as users “ping pong” their attention across search results pages. We know the number of features like knowledge panels, images, local packs and other elements have proliferated in search results in recent years, and that has…
Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google’s new customer journey for search. Google’s SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren’t just on the surface, either: Google is becoming less…
A quick and easy guide to understanding search intent for SEO
Spend time researching “Know,” Do” and “Go” queries so you can create content that puts you in front of the consumer at all stages of their purchasing cycle. In 2011, Google coined the phrase Zero Moment of Truth. They recognized how consumer…
Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)
When an algorithm update slams one of your biggest rivals, that’s when you should step on the gas. For Cars.com, the popular automotive marketplace, the March 2019 core update was good: the company has seen a 49% increase in search visibility since. SEO…
How to write SEO-friendly alt text for your images
One of the biggest problems digital marketers face is nuances to crafting high-quality SEO rich content. A great area of opportunity for marketers is their SEO alt text for images. We’ve all been to websites and the image is replaced by a…