Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience. In my last post, I shared how UGC (User Generated Content) helped my…
Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid alternatives. Website and page authority, as defined by the number and quality of backlinks, is one of the…
Google doesn’t hate your website, AdWords don’t impact SEO and ‘freshness’ and keywords are not as important as you think. Every industry has its myths and so does the SEO world. Google tries now and again to shed light on…
It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home Hub. Google began shipping the Google Home Hub, the Google Assistant with a display, to consumers last week. After…
Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much…
“It’s easy to get to get stuck on the pandemic, but how it’s impacting day-to-day lives ties a lot to different businesses,” said Amanda Milligan on Live with Search Engine Land. “There should be a moment of evaluation that you…
This is the second Google core update of 2020. Google announced it is rolling out a new core update, the May 2020 core update, Monday. This is the second core update of the 2020 year, the first one was the…
How to think about content, SEO and your customers during the crisis — and prepare for the future. All coronavirus all the time: that’s what everyone’s content looks like right now. It makes sense, because most digital marketers feel compelled…
Half of local SEOs have been working in the industry for at least a decade The majority of local SEO professionals appear to be happy in their jobs, according to BrightLocal’s 2020 Local Search Industry Survey. That’s the clear implication…
Four experts offer their top 3 recommendations for local search marketers. Predictions are cheap; strategic and tactical advice is much more valuable. To discover what leading local SEOs are thinking about in 2020, I asked a number of local experts…
