Category: SEO

From enhancing Core Web Vitals to reducing load times, optimize your website for speed and usability with these tips and best practices. A fast website isn’t just a nice-to-have, it’s a crucial part of staying competitive online. This guide covers…

Previously only available as a standalone app on Android, and available within the iOS Google app – now it is a standalone app for iOS users. Google published a standalone Gemini app for iPhone users on iOS, which can be…

Best practices, key strategies and insights on using meta descriptions to enhance search visibility, user engagement and site performance. Meta descriptions are crucial in shaping how search engines and users perceive your content. While meta descriptions don’t directly impact search…

From rankings drops to site issues, learn which SEO problems require urgent action and how to prioritize your efforts effectively. I’m a strong proponent of a healthy work-life balance. When I have the capacity to switch off from work, I’m…

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at…

These social platforms disrupt traditional search with shoppable content and social commerce features. Here’s how ecommerce brands can adapt. The way consumers search, discover and purchase products is rapidly changing. Traditional search engines like Google have dominated this process, but…

Shopping Ads will appear along with the Google Lens visual search results, which are also getting a new design today. Shopping ads will appear above and alongside Lens’ visual search results before the end of 2024, Google announced today. What…

Google added more details on site reputation abuse, while updated and clarifying other sections of the search spam policies. Google has updated its spam policies documentation as part of a routine refresh while also adding more details around the site reputation abuse…

Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively. Amazon Ads today unveiled new generative AI features aimed at helping advertisers create more engaging video and image content. The tools include Video generator and…

Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows. Google AI Overviews are triggered 10-20% less for signed-out users. While this percentage varies by industry, it is particularly noteworthy right now…