Category: SEM

Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to work on optimizations you might not normally have time for. Ahhh… summer. A time to hang out at…

Google is continuing to test badges for advertisers that have been verified by Google Ads. Here’s what the latest badge looks like. A new-look verification badge is starting to appear in Google Ads for verified advertisers. What the verified badge looks…

Here are ways to build a strong values-based culture to strengthen your agency and drive the results you seek. One of the best things about starting your own business is that you can set it up to reflect your values.…

Optimize your PPC campaigns to improve your paid search results and ensure you get full value from your entire marketing program. In paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity. Your…

The move could present a valuable opportunity for advertisers to build brand awareness through short-form video content and sponsored partnerships with creators. Meta has announced that it will temporarily halt bonus payouts for creators on its video-sharing platform, Reels. The…

The new features aim to increase efficiency and help advertisers better target their campaigns. Microsoft has just announced six new updates for March. Let’s dive in. What’s new. Code-free custom conversion setup wizard UET tags with deletion option Custom combinations…

The new features can help advertisers optimize their budget across channels in real-time and adapt to fast-changing consumer trends. Google is adding four new Performance Max (PMax) features, but won’t say when they will be rolled out. Campaign-level brand exclusions –…

Ex-Google CEO Larry Page once warned that incrementalism leads to irrelevance. Is that what we’re seeing now at Google? Google made $224 billion from ad revenue in 2022, which has helped hide four major cultural problems within the company, according…

The feature was released in 2021 and has 450 million users Pinterest is leaning hard into its shoppable video and advertising-based revenue generation as part of its growth strategy. Despite a 6% drop in monthly active users (MAUs) in the…

Brands can leverage the convenience, availability, and popularity of mobile games to reach millions of people on their devices. Due to forced stay-at-home orders, the COVID pandemic affected the video game industry immensely. The cancellation of in-person trade shows, events,…