Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started. The PPC world at large was not pleased. I think I speak for many of my peers when I…
Category: SEM
Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood watering hole,…
What your paid search KPI says about you
Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? There are plenty of options for particular metrics to drive paid search programs…
Critical tips for navigating difficult client relationships
Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results. At some point in your PPC career, it’s nearly guaranteed…
7 new Google Ads features include Brand restrictions in broad match, AI in Smart Bidding
More Google Ads improvements include top search categories for RSAs, campaign prefils, new tools for Ads Creative Studio and new insights. A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live 2023.…
Your comprehensive guide to Performance Max campaigns
How to maximize your advertising across Google’s networks. Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single campaign.…
New update to Meta Ads location targeting
Meta quietly rolled out the change without making any announcements. For some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This…
New update to Google’s Dangerous products or services policy
Violations will be issued, at least 7 days, prior to any suspension of your account. In July 2023, Google Ads will update its Dangerous products and services policy to encompass advertisements for items that pose an imminent, proven, and unresolved…
Optimize your AdWords account with these hidden gems
Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to work on optimizations you might not normally have time for. Ahhh… summer. A time to hang out at…
Google Ads tests new verification badge
Google is continuing to test badges for advertisers that have been verified by Google Ads. Here’s what the latest badge looks like. A new-look verification badge is starting to appear in Google Ads for verified advertisers. What the verified badge looks…