How to become a nimbler, smarter, more successful PPC marketer Artificial intelligence, machine learning, deep learning, neural networks. These are all part of the digital advertiser’s lexicon now as the algorithms power so much of the tactical mechanics of our…
More than 50% of consumers said they want to text with their favorite brands. Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining…
Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move from work to home and in between.…
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually…
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on…
Amazon announced it has hired the initial 100,000 warehouse workers it originally pledged, and is now hiring an additional 75,000. In the midst of the worst pandemic since the Spanish Flu, Amazon has been a lifeline for many individuals. The…
The FCC has set a deadline for phone carriers to support the STIR/SHAKEN protocol, in an effort to fight robocalls. The STIR/SHAKEN protocol helps combat number spoofing, a favorite tactic of robocallers, whereby they make their number appear as though…
“In the first 60th percent of this quarter added 9,000 new paid customers,” says Slack CEO Stewart Butterfield. “That’s a net number. This is compared to 5,000 for the previous quarter and 5,000 for the quarter before that. That’s an…
While some industries may be reeling from the coronavirus pandemic, ecommerce ad spending is experiencing a boon. According to Search Engine Land, a recent report details the growth ecommerce ad spending is currently undergoing, jumping “from $4.8 million the week…
Amazon is prioritizing shipments of essential items to its warehouses, as it struggles to keep up with demand in the face of the coronavirus pandemic. As governments, schools and companies take drastic measures to stop the spread of the virus,…
