Category: Marketing

With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they’ll also be getting information on who paid for those ads and why they received said advertisement. Twitter…

It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now isn’t as dire as it was before, but the…

The priorities that will deliver your golden moments. The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers. Social sharing platforms…

It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now isn’t as dire as it was before, but the…

Facebook is finally taking steps to address advertisers’ concerns regarding ad performance. In the interest of transparency, the social media giant is set to clean up its ad metrics and clarify how campaigns are measured. Advertisers have been raising questions…

As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content. At every search…

Find out why poor marketing performance may actually be a measurement problem and how you can get better results. Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a…

Facebook shares information about content that didn’t pass its Community Standards rules and how many times it took action. Facebook has released its first-ever transparency report, outlining the amount of content it has identified as breaking Community Standard rules between October…

Horrible news for many SEOs who have come to rely on Yahoo Site Explorer as a free, comprehensive and search engine backed competitive analysis link tool. Sad news for me, being that Yahoo keeps failing on search. But we know.…