Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by directing precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition…
Category: Internet
YouTube reveals 2022 roadmap for shopping features, Shorts and more
Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app. YouTube has laid out its 2022 roadmap for shopping features, Shorts and other updates for brands and creators in a blog post by Chief Product Officer Neal Mohan on…
Roku and Google Settle YouTube TV Spat, Agree to Multi-Year Deal
Roku and Google have settled their spat over YouTube TV, agreeing to a multi-year deal that will keep YouTube TV on the platform. Roku and Google have been at odds since April over terms for renewing their agreement for YouTube…
New T-Mobile Icon Will Let iPhone Users Know Which 5G They’re Using
T-Mobile is preparing to update the icon they display for iPhone users when they’re on 5G, showing them when they’re using the fastest flavors. T-Mobile uses three different varieties of 5G: low-band for long-range, widespread coverage; mid-band for the best…
Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more
The social media marketing week in review: A round up of news and announcements you may have missed. Why Pinterest moved beyond CTR to understand ad engagement Source: Pinterest Relying on a straight click-through rate metric to understand how ads…
Microsoft Purchasing RiskIQ to Improve Hybrid Work Cybersecurity
Microsoft has entered an agreement to purchase RiskIQ in an effort to improve hybrid work cybersecurity. The COVID-19 pandemic has forever altered the workforce, leading many companies to speed up their adoption of remote and hybrid work strategies. Despite the…
MacBook Pro and iPad Pro Facing Delays Due to Chip Shortage
Apple may be delaying production of the highly-anticipated MacBook Pro and iPad Pro amid a global semiconductor shortage. The coronavirus pandemic sparked a series of events that have led to a severe shortages of chips. At the outset, production was…
Q1 2021 US Cloud Infrastructure Spending Grew 29%
Cloud infrastructure spending grew a whopping 29% in Q1 2021, buoyed by the impact the pandemic has had on businesses. As the COVID-19 pandemic swept the globe, organizations of all sizes accelerated their transition to cloud computing in an effort…
Huawei Blames US for Global Semiconductor Shortage
Huawei has laid the blame for the global semiconductor shortage squarely on the US, saying sanctions against Chinese firms have hurt the industry. The US has waged a long battle against Huawei and other Chinese firms, claiming they represent a…
User Data at Heart of Roku and Google/YouTube TV Dispute
Roku has accused Google of “predatory, anti-competitive and discriminatory” actions regarding its YouTube TV streaming service. Roku is the number one streaming platform in the US, making it a major factor in the success of TV streaming services. Meanwhile, Google’s YouTube TV…