Twitter has made headlines in recent weeks with the quiet launch of its experimental Nearby timeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them. This feature is…
Category: Internet
WSJ Report: Apple Buys Topsy, A Leading Twitter Search & Analytics Company
The Wall Street Journal is reporting that Apple has purchased Topsy, one of the leading Twitter search and analytics companies, for more than $200 million. The WSJ report says that Apple has confirmed the deal but wouldn’t comment more beyond…
The iPad is Getting DaVinci Resolve
Popular video editing software DaVinci Resolve is coming to the iPad, tapping into the power of Apple’s silicon. DaVinci Resolve is a popular video editing platform used by millions. The software has been used in the production of some of…
YouTube launching new search insights tool
You can now research what YouTube users, and your own viewers, are searching for, to find content gaps and create more relevant videos. YouTube Search Insights, which was previewed as an experimental feature in November, will become available to all creators and…
LinkedIn Is Getting Smarter With Enhanced Search Features & Improved Query Results
Starting today, LinkedIn members will begin seeing a number of enhancements to the professional networking site, including a new unified search feature and a smarter query intent algorithm that continuously serve up more relevant results. With over 5.7 billion searches…
7 best social media monitoring tools for any business
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface. People have always talked about brands and products. They’ve praised and complained about companies in the…
Elon Musk taking over Twitter, but most marketers not worried
Despite concerns about “free” speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users. It’s the end of Twitter as we know it. And a majority of marketers feel fine. One week…
LinkedIn Is Getting Smarter With Enhanced Search Features & Improved Query Results
Starting today, LinkedIn members will begin seeing a number of enhancements to the professional networking site, including a new unified search feature and a smarter query intent algorithm that continuously serve up more relevant results. With over 5.7 billion searches…
The Growth Of Mobile: Do We Need Some Perspective?
Mobile has grown significantly in recent years, with Google now saying that mobile search has surpassed desktop search. But columnist Kristine Schachinger questions the wisdom of blindly adopting a “mobile first” mindset. The recent news that mobile searches have surpassed desktop…
Internet-Wide Retargeting POWERED By Social Psychographics
Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by directing precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition…