Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface. People have always talked about brands and products. They’ve praised and complained about companies in the…
Despite concerns about “free” speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users. It’s the end of Twitter as we know it. And a majority of marketers feel fine. One week…
Starting today, LinkedIn members will begin seeing a number of enhancements to the professional networking site, including a new unified search feature and a smarter query intent algorithm that continuously serve up more relevant results. With over 5.7 billion searches…
Mobile has grown significantly in recent years, with Google now saying that mobile search has surpassed desktop search. But columnist Kristine Schachinger questions the wisdom of blindly adopting a “mobile first” mindset. The recent news that mobile searches have surpassed desktop…
Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by directing precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition…
Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app. YouTube has laid out its 2022 roadmap for shopping features, Shorts and other updates for brands and creators in a blog post by Chief Product Officer Neal Mohan on…
Roku and Google have settled their spat over YouTube TV, agreeing to a multi-year deal that will keep YouTube TV on the platform. Roku and Google have been at odds since April over terms for renewing their agreement for YouTube…
T-Mobile is preparing to update the icon they display for iPhone users when they’re on 5G, showing them when they’re using the fastest flavors. T-Mobile uses three different varieties of 5G: low-band for long-range, widespread coverage; mid-band for the best…
The social media marketing week in review: A round up of news and announcements you may have missed. Why Pinterest moved beyond CTR to understand ad engagement Source: Pinterest Relying on a straight click-through rate metric to understand how ads…
Microsoft has entered an agreement to purchase RiskIQ in an effort to improve hybrid work cybersecurity. The COVID-19 pandemic has forever altered the workforce, leading many companies to speed up their adoption of remote and hybrid work strategies. Despite the…
