Google announced its URL shortener service will stop working completely on August 25, 2025. Google’s URL shortener service will stop serving completely on August 25, 2025, which will result in billions of redirected URLs to stop working after that date.…
Google is reportedly under investigation by the Justice Department, with its relationship with Apple under scrutiny. The focus of this investigation could include Google’s substantial payments to Apple, estimated at over $20 billion annually, to secure its position as the…
Google won’t comment on the specific elements in the document, in order to keep its ranking system safe and secure. Google added that search ranking signals are constantly changing. This is not to say Google’s core rankings principles change –…
The transition from manual bidding to enhanced CPC on the Microsoft Advertising Platform will start on April 30. The Microsoft Advertising Platform is upgrading all existing image and feed campaigns on a manual cost-per-click (CPC) bid strategy to enhanced CPC…
Although you may still have access to Google Ad Manager, you may find you can’t access the most recent data. Google is investigating an issue causing incomplete data in Ad Manager Reach reports. Ad Manager Reach reports with dynamic date…
Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX. Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad…
Meridian, an open-source Marketing Mix Model (MMM), is available now to select marketers and data scientists. Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source…
A group of 32 publishers in Europe filed the lawsuit, alleging Google’s advertising practices have caused them financial losses. Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to…
GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights. Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the…
Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today. Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant…
