Advertisers must switch to a new bid strategy before commissions (per stay) and commissions (per conversion) are phased out. Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October. Instead, the…
CEO Fidji Simo described Instacart as ‘the best advertising platform’ and credited its success to shoppable display and video ad formats. Instacart’s ad revenue was up 18% in the final quarter of 2023 to $871 million. The online grocery shopping…
Google executive Sean Downey has revealed that the 30,000-person ad sales unit is set to undergo substantial changes. Google is reportedly planning a major reshuffle of its 30,000-person ad sales unit. Sean Downey, who is in charge of ad sales…
New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content. Dive Brief: YouTube has expanded its partnerships with third-party measurement platforms Integral Ad Science (IAS) and DoubleVerify to help ensure brand safety for advertising campaigns on its Shorts…
This update will be the last time Google has confirmed a reviews update. Google confirmed that the November 2023 reviews update is now complete. This update, announced on November 8, 2023, rolled out over a 29-day period. No more announcements. This will be…
We’ve asked 21 top SEO experts for their best advice to help you pivot your strategy and chart a course for SEO success in the year ahead. What if you could be in a room with 21 top SEO experts?…
Created with Michael B. Jordan’s agency Obsidianworks, “My Joy” showcases stories of joy across fashion, music, food, art and sports. Dive Brief: Frito-Lay today (Dec. 12) announced a new ad campaign, “My Joy,” that showcases stories of joy told by five…
Google’s John Mueller answered a question on Reddit in which the person asking the question apparently had questions about what the SEO tool was suggesting. What the tool was suggesting didn’t line up with the goal the SEO had. This…
Google’s Hotel Finder, which launched in June , is now available on mobile devices. Google said all you need to do is go to www.google.com/hotels directly on your smart phone and search for your destination. Listings will come up almost…
With this new structured data, Gogole launched a new rich results report and testing tool support for the markup. Google has added new markup and structured data support for new vehicle listings, designed to help car dealerships get more exposure…
