New guidance has been added in numerous areas, including crawling, structured data, visual content and best practices. Google has updated its mobile-first indexing developers guide, the company announced on Wednesday. New guidelines were added in a number of areas, including crawling, structured…
Category: Google
Google and Facebook Face Tougher Rules in the UK Over Ad Dominance
According to Reuters, the UK’s Competition and Markets Authority (CMA) delivered a mixed bag of news for Google and Facebook. On the one hand, the CMA indicated a reluctance to subject the two tech companies to more in-depth investigations, saying that…
Google Ads now showing cart metrics for Shopping campaigns
See average cart size, cost of goods sold, gross profit and more for your campaigns. E-commerce cart conversions columns now in beta in Google Ads Merchants running Google Ads Shopping campaigns can now see e-commerce cart data in the UI to gain…
Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens
Google announced new inventory sources and monetization tools for app advertisers and publishers. Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest…
Starting July 1, all new sites will be indexed using Google’s mobile-first indexing
Google to default to mobile-first indexing for new sites. Be sure to build web sites that work well on mobile. Google has announced that all new websites “previously unknown to Google Search” will be indexed using mobile-first indexing starting on July 1.…
Google starts showing more images in web search results
It might be time for you to focus a bit more on image SEO. Multiple tools that track the Google search results have been showing an increase in the percentage of time that Google shows image results in the core…
Google to kill off property sets within Search Console
Google says you can download the data from the interface or the API before they turn it off completely. This morning Google emailed verified Google Search Console owners that property sets is officially going away at the end of March. This shouldn’t come as…
The state of local SEO — get industry insights for 2019
Get real insights from real local marketers to power your 2019 plans. Local search is a broad field that’s constantly growing and changing, challenging marketers to keep up. No matter what kind of company they work for, today’s marketers need…
Google Optimize and Session Quality Score: a brief guide
Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform. Notably a free version of Optimize 360 and a new metric, Session Quality Score. Optimize: what is it? Optimize 360…
Google.com mobile home page no longer just a search box, now shows Google Discover feed
Your mobile Google home page now shows Google Discover by default. If you visit google.com, Google’s home page, on your mobile device, you will no longer just see a simple search box. You will now see the new “Google Discover”…