Google clarifies that if you have a fast site, making it faster ‘won’t change things’ with your rankings specific to the upcoming Speed Update. With Google’s Speed Update coming sometime this month, I asked Google’s John Mueller to clarify what…
Category: Google
The growing importance of remarketing audiences in Google paid search management
With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it’s important to consider both incrementality and personalization when using audiences for paid search management. Since its introduction of remarketing lists for search ads (RLSA)…
Google: data-href Attributes Are Not Links, Do Not Pass PageRank
Google’s John Mueller said that data-href attributes are not links and thus do not pass link signals or PageRank. If you want it to pass link signals then use simple href link attributes. He said this on Twitter when someone…
Google turns on ‘Continued Conversation’ in the Google Assistant
Users will be able to ask repeated follow-up questions without the need to say ‘OK Google.’ Among the ways that Google is trying to make interactions with the Assistant more natural is enabling follow-up questions and interactions without injecting “Hey…
Google changed the way it works, and no one really noticed
If you missed the changes Google made late last year on labeling country services, you’re not alone. Contributor Patrick Stox goes through the update and explains why you’re seeing a better experience for local users. Today, we’ve updated the way…
Google adds college search knowledge panel
Thinking of getting your college degree? Google aims to make the decision easier by tailoring the search results for college-related queries. Google has announced a new search feature designed to help would-be college students find the right school for them. When…
Google Testing Mobile First Index In The Wild
Google’s John Mueller confirmed yesterday in a hangout at the 15:38 mark that Google is indeed testing the mobile first index in the live search results. He did not explain what percentage of searchers are seeing these live test results but I have to…
Report: Google Home making gains on Alexa, Apple HomePod in 4th place
Even if Apple’s smart speaker sales don’t grow, they could still generate $800 million this year. On a recent trip to the Apple Store to get my iPhone battery replaced, I noticed that the HomePod was displayed off to…
Google Hijacks Speedtest.net With Their Own Speed Test Widget
You know the lovely folks at speedtest.net – they tell you how fast or slow your internet connection is? You also know that Google has a subpar version when you Google [speed test] right in the search results. They launched that feature…
Google Adds Photos Tab To Local Panel On Android Devices
Sergey Alakov spotted Google adding a new tab to the local panel specifically for Photos. Well, it seems to just be showing on mobile for Android devices, not on iOS devices. If you search on Android, you will get the photos tab,…