LinkedIn’s paid feature amplifies content but also highlights frustrations over limited organic reach and a shift toward a pay-to-play. LinkedIn is experimenting with a new feature that allows individual users to pay for increased post visibility, expanding beyond existing business…
Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads. Generating quality leads is a top priority for B2B SMBs, but with long sales cycles and high-ticket products, it requires a tailored…
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns. Lead generation has three undeniable truths: It’s easy to drive leads. It’s hard to drive quality leads. If you deliver…
The class action lawsuit accused Google of abusing its search dominance to harm consumers and stifle competition. Google is staring down a £7 billion ($8.8 billion) class action lawsuit in the UK, accusing the tech giant of abusing its search…
Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn how RFM analysis can transform your PPC retargeting by identifying…
Using this simple cap strategy on Google Ads lets you cut waste, optimize spend and maximize return on ad dollars. Inflation continues to weigh heavily on consumers and businesses alike. Retailers nationwide face squeezed profit margins due to rising wages…
Brands that maintain PPC ads during Q5 can capture valuable ad inventory at lower costs, as CPCs drop and impressions surge, study finds. Many brands cut back on paid search ads in the post-holiday period, leaving an opening for savvier…
Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals. Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight the specific competitive pressures impacting impression share.…
Meta’s ‘automatic adjustments’ allows its system to make campaign changes without explicit advertiser consent. Meta silently implemented “automatic adjustments” across several advertising accounts, giving its system authority to make significant changes to ad campaigns without explicit advertiser approval. What’s happening.…
This reshuffle, announced by CEO Pichai, signals a strategic shift in AI and ads, with head of Search and ads, Prabhakar Raghavan moving to Chief Technologist. Google CEO Sundar Pichai announced major leadership changes in a memo to staff on…
