Using this simple cap strategy on Google Ads lets you cut waste, optimize spend and maximize return on ad dollars. Inflation continues to weigh heavily on consumers and businesses alike. Retailers nationwide face squeezed profit margins due to rising wages…
Brands that maintain PPC ads during Q5 can capture valuable ad inventory at lower costs, as CPCs drop and impressions surge, study finds. Many brands cut back on paid search ads in the post-holiday period, leaving an opening for savvier…
Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals. Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight the specific competitive pressures impacting impression share.…
Meta’s ‘automatic adjustments’ allows its system to make campaign changes without explicit advertiser consent. Meta silently implemented “automatic adjustments” across several advertising accounts, giving its system authority to make significant changes to ad campaigns without explicit advertiser approval. What’s happening.…
This reshuffle, announced by CEO Pichai, signals a strategic shift in AI and ads, with head of Search and ads, Prabhakar Raghavan moving to Chief Technologist. Google CEO Sundar Pichai announced major leadership changes in a memo to staff on…
Dive into the benefits, setup process and tips for running effective LinkedIn Message Ads that convert your leads into valuable connections. LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience. This…
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge. Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the…
Tiktok’s keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google’s ad business. TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S.…
Explore how Google’s AI systems like RankBrain, BERT and MUM influence search results and what it means for your SEO strategy. Are your SEO efforts not delivering the results you expect, and you can’t figure out why? Traditional SEO tactics are becoming…
Here’s how it affects your ad campaigns and what you can do to optimize performance despite limited visibility. Did you know that 20% to 80% of your search term data in Google Ads is hidden? We’ve run the numbers and found that…
