Below are the initial steps in the workflow of setting up a Search campaign in Google AdWords. Campaign types When you add a new campaign in AdWords, you’ll see the full menu of campaign types: Search, Display, Shopping, Video and…
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CVS Health Launch Cordavis to Manufacture ‘Biosimilar’ Drugs
CVS Health has launched Cordavis, a new company focused on manufacturing “biosimilar” drugs. According to CVS Health, a biosimilar drug is “an FDA approved biologic medication that is highly similar to, and has no clinically meaningful differences from, a biologic…
Developing YOUR audience targeting strategy
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences —…
Feds Shut Down Mortgage Scammers on Bing/Yahoo
The online advertising mortgage scam investigation announced last week by the Treasury Department involves Bing and Yahoo, as well as Google. the agency has revealed. The Office of the Special Inspector General for the Troubled Asset Relief Program (SIGTARP) says…
How to get a Knowledge Panel for your brand, even without Wikipedia
Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing. Visibility in the search results can determine whether users click through to your site or visit a competitor. Earning a Knowledge…
YouTube Ruins the Experience If You Value Your Privacy
YouTube’s decision to present users with a blank home feed if their watch history is off has completely ruined the experience. YouTube announced it would stop showing recommended videos in users’ home feeds if their watch history was disabled, but few users…
Using AI chatbots to 10X your keyword research
Here’s why you should bake AI into your day-to-day SEO processes and tips on how to do it from SEO expert Aleyda Solis. Many search marketers now leverage AI tools to support their SEO efforts, according to International SEO Consultant,…
15 PPC pro tips for writing text ads
Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy. While every part of your PPC program is important, few elements are as crucial, or…
International Journal of Oncology: Mobile Phones Cause Brain Tumors
The International Journal of Oncology has released a report on cell phone risks, concluding that mobile devices cause cancer and brain tumors. While there have been studies in the past that seem to show mobile devices are relatively safe, the…
The future of paid voice search and monetizing the map
Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals. Last year, Google introduced local search ads and promoted pins to wring a few…