Advertisers can now rate calls and be notified of missed calls. After launching goal tracking in the platform last year, AdWords Express, the simplified ad platform designed for small business, is adding support around calls to a business with two types of call notifications.…
The platform is also trialling a new ad countdown timer, which is set to replace the ‘video will play after ads’ message. YouTube is testing longer but fewer ads on its connected TV app. The platform is hoping to improve…
In the legal field, there are many ways to stand out from your competitors. You can have a bigger office, more staff members, or even better marketing strategies than other lawyers in your area of practice. One crucial way to…
No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales. While shopping ads are arguably the most important form of Google advertising for e-commerce…
Google will limit the reach of campaigns from advertisers it is unfamiliar with until trust is established. Google Ads is introducing a new policy to combat scams and help prevent misleading ads. The platform will now have a “get-to-know-you” period…
It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution. There’s a reason many brands don’t track…
Bing News wants to be your go-to place for finding out what’s going on in the world today, whether it be the sports world, financial world, or your local world. But social media — and Facebook, especially — is where…
Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Pay-per-click (PPC) managers love remarketing.…
Turn the customer journey into an adventure of connection and delight. The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path…
Learn how ChatGPT help streamline your technical SEO efforts, including with schema, meta descriptions, .htaccess rewrite rules and more. Integrating generative AI into search presents a compelling value proposition. If SEOs figure out how to adopt this technology effectively, it…
