Align content with different stages of a searcher’s journey and leverage intent-based strategies for better SEO results. User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them…
Blizzard has announced it is bringing a selection of its games to Steam, beginning next month with Overwatch 2. Steam is a popular cross-platform video game platform that gives users a central place to access and play their games. Blizzard has…
“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of Amperity. “We put together cloud computing that was scalable with better economics alongside a machine…
Bing announced today a new “Pin to Pinterest” feature that allows users to pin Bing image search results directly to a Pinterest board. According to the Bing Search Blog, the company assembled a group of lifestyle and design bloggers last…
Peacock is raising its prices, its first such raise since the streaming service debuted two years ago. Peacock is NBCUniversal’s streaming service, serving up a wealth of content. The service offers three separate plans. Both the Free and Premium plans are…
Google Search Console sent out emails to site owners where their INP scores are not meeting the mark. Earlier this week, Google began sending out email notices through Google Search Console to those site owners where their site’s INP scores were not…
Marketers are eager to reach the Threads audience but with ads not yet an option, could influencer campaigns be the next best thing? Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Meta’s new social…
What was considered “white hat” SEO in the old days may now be considered “black hat” SEO. In part one of my interview with Drew Madore, the CEO and founder of Synergist Digital Media, we spoke a lot about “black hat…
Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client. While…
Microsoft is reportedly preparing to release a consumer edition of its Windows 365 cloud service, in a move that could be a gamechanger. According to Windows Latest, information regarding Microsoft’s plans first came out during the Microsoft v. FTC hearing. The…
