A test spotted in the wild shows Facebook’s Trending News acting as newspaper with specific sections — all while still maintaining the hottest news above the fold. On Facebook, the Trending News stories that users have seen were likely to…
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LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts
The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities LinkedIn has overhauled its Campaign Manager, giving it a redesigned interface and building out its back end to load data faster. The refreshed tool, announced…
How to drive conversions with on-brand SEO copywriting
Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives conversions. One aspect of content writing that is rarely mentioned is writing on-brand content that is both SEO-friendly…
Search Engine Marketing Helps Drive Back-to-School Sales
Summer may just be starting, but advertisers that want to do well this back-to-school shopping season need to plan now to make the most of this really impressive annual consumer shopping event. In fact, at an estimated $72.5 billion in…
Google rolling out new white local panel in search results
Google is now rolling out a new look for the local panel in the mobile search results. The new look goes from the blue interface with text buttons to a white interface with rounded buttons. Here is the new look…
Why Live Streaming Should Be Part of Your Marketing Strategy in 2018
More and more brands are using live streaming to reach their audience and promote their business. Companies like Facebook, Twitter, YouTube, Snapchat and, Twitch have invested millions of dollars to build and improve their own live streaming platforms. The idea isn’t…
Two Top SEM Firms Featured As Offering Poor SEM Results By WSJ
The Federal Trade Commission has received about 60 complaints involving ReachLocal since 2009 – roughly half of them filed within the past two years – and more than 180 complaints about Yodle over the same period, including more than 100…
Major Study Reveals What Kind of Video Content Drives eCommerce Sales
As the eCommerce industry has matured in sales and reach, it has realized it still has obstacles….namely engaging and persuading real people. To take this on, successful brands have embraced digital content to add a pop to their product presentation.…
Here’s why you should start thinking of content marketing as an SEO strategy
SEO is no longer about about low-quality, keyword-rich content. To make a website successful, SEO experts need a content marketing strategy. SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take…
Google hotel search results testing ‘price insights’
Is the hotel you are about to book a good deal? Google can now tell you if you should book that hotel now. Google is now testing “price insights” in its hotel search listing results. Price insights show a searcher…