Washington D.C. Attorney General Karl Racine is suing Mark Zuckerberg over the Cambridge Analytica scandal in an effort to hold the CEO personally liable. Cambridge Analytica improperly acquired the data of tens of millions of Facebook users, resulting in one of the…
Aleyda Solis and Arsen Rabinovich discuss ways to make your category pages more competitive and adapt to inventory shifts. E-commerce brands are upping the ante on their product category pages in an effort to rank higher than competitors on the…
Now out of pilot with over 170 audiences determined to be in buy mode. Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. In-market audiences are groups of users…
v10.1 brings support for discover campaigns, campaign groups, local service campaigns and more. Google has released version 10.1 of the Google Ads API, the previous version 10.0 was released just under three months ago. Google Ads version 10.1 brings support for discover…
Starting today, LinkedIn members will begin seeing a number of enhancements to the professional networking site, including a new unified search feature and a smarter query intent algorithm that continuously serve up more relevant results. With over 5.7 billion searches…
Google is already aware of the issue and investigating it, but it’s more important than ever to keep clients in the loop as Cyber Week approaches. Numerous advertisers have reported “Destination mismatch” ad disapprovals in Google Ads that may be…
Unlock magical customer experiences that foster customer loyalty online with personalization and AI. Buyers expect easy navigation, relevant search results, and tailored search experiences that remember their preferences and rerank products accordingly, especially for in-session browsing. Unfortunately in 2022, consumers…
Google has unveiled AlloyDB for PostgreSQL and taken aim at industry leader AWS and its Aurora PostgreSQL service. PostreSQL is an advanced database that offers many advantages over other options, including object support, security, concurrency, and performance. As such, it…
Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign. All of Meta’s automated ad products will exist together under the name of Meta Advantage, the…
SEO, unlike SEM, is not an immediate growth channel. But with the right investment, big results will happen over time. Companies make investments all the time. The intention of any investment is to fund something now that will deliver a…
