RSAs are getting more features and functionality. In May, Google announced it would sunset gallery ads and move forward with image extensions . On Wednesday, the company officially launched an image beta. It has also added dynamic countdown functionality to…
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Instagram announces payments in chat
Sellers can send payment requests through the IG chat feature, allowing both parties to communicate and track orders. Mark Zuckerberg announced today that you can now buy products from small businesses and track those orders in Instagram chat. How does…
How your ad position and CTR impact conversion rate
Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns. Many brands want to see their ads rank at the top of Google and have a great conversion rate. But…
SEO is math
Looking to prove the value of SEO? Put math behind your budget asks by measuring the traffic potential for an SEO investment. SEO often doesn’t get a fair seat at the table when marketing budgets are determined. Even though SEO is…
Microsoft Adding Pop-Outs to Teams Meetings
Microsoft is making it that much easier to multitask while in Teams meetings, working on a feature to pop-out meetings. Pop-outs are a common feature of browsers and media players, giving users the ability to play a video in a…
How to get more out of your email marketing with SafeOpt
Enhance your marketing strategy and get more out of your email campaigns with these insights. Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use…
Bing iOS App Gets A Refresh With Updates To Bing News & New Bing Interests Feature
New version also includes at-a-glance Popular Now content on Apple Watch and easier access to Privacy Search Mode. Bing has released a new version of its iOS App, which has a number of updates. With the refresh, the Bing News feature…
Google launches ‘people cards’ in Search
The new feature enables individuals to create a Knowledge Panel-like card. Google has launched public search profile cards for individuals in India, the company announced Tuesday. Known as “people cards,” the new feature has already begun rolling out in English for mobile…
Microsoft search, LinkedIn revenue growth slow for third straight quarter
Higher revenue per search couldn’t offset lower volume in the fourth quarter of its fiscal year 2019. Microsoft reported better-than-expected quarterly earnings Thursday, with revenues increasing 12% year-over-year to $33.7 billion. Yet the two sectors of the company that matter…
Why SEO right now?
Take the opportunities presented by this particular moment in time to drive towards a bigger and more integrated role in business for SEO. SEO has always been of great importance, but has sometimes lacked buy-in and visibility. But with the…