In September, Bing Ads released its Campaign Planner tool, which includes vertical and product trend data, keyword research and competitive insights. This week, the first update to the tool was released. If you’re not already familiar with this tool, I recommend taking some time and digging into it. It’s located under the Tools menu in […]
In September, Bing Ads released its Campaign Planner tool, which includes vertical and product trend data, keyword research and competitive insights. This week, the first update to the tool was released.
If you’re not already familiar with this tool, I recommend taking some time and digging into it. It’s located under the Tools menu in Bing Ads.
Here’s an overview of what you’ll find:
Industry Vertical & Product Trends
This is the area where you can see search volume trends on pre-defined industry verticals and products categories. With this update, you can now compare search volume trends year-over-year or week-over-week.
You can also visualize search volumes by device and location from the last seven day period, and get benchmarks such as average CPC.
Below the chart is the total number of times the keywords in the vertical or product group were searched in the last seven day period of Sunday to Saturday.
The Network drop down allows you to include or exclude Search Partners data.
