James Phillips, a former Microsoft President, has joined Google Cloud, saying, “the depth of talent here is staggering.” Phillips worked at Microsoft for a decade, serving as VP for eight years and company President for another two, before leaving in…
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Four-Day Work Weeks Lead to Happier Employees and Higher Revenue
Companies looking to increase revenue while boosting employee happiness should consider adopting a four-day workweek. According to Business Insider, New Zealand nonprofit, 4 Day Week Global conducted a pilot program with companies in the US, UK, and Australia. The program was…
A Blog On Tracking Failed Search Results: Failed SERPs
Returning quality search results is not easy, Google and Microsoft have teams of people who work on the problem each day. Unfortunately, finding examples of search results that are not ideal is not all that uncommon. To help track these…
Google tests reporting security issue false positives in Search Console
This should help sites that were mistakenly removed from Google search rectify the issue sooner. Let’s say your site was flagged by Google search as having a security issue, be it malware or maybe your site appeared to be hacked.…
Google Throws Its Weight Behind Cross-Platform Message Encryption
Google is throwing its weight behind cross-platform message encryption, with plans to incorporate it into Messages. The EU has been pushing for regulation that would force companies to make their messaging platforms compatible with each other. Some experts have warned…
Repetitive ads ‘damage brand reputation and purchase intent’
A new study is warning marketers to ensure they only work with partners who have technology to control ad frequency. Repetitive advertising on streaming platforms can damage a brand’s reputation, according to a new study. Overexposure to the same ad…
An SEO guide to understanding user intent
Align content with different stages of a searcher’s journey and leverage intent-based strategies for better SEO results. User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them…
Blizzard Embraces Steam, Will Bring Games to the Platform
Blizzard has announced it is bringing a selection of its games to Steam, beginning next month with Overwatch 2. Steam is a popular cross-platform video game platform that gives users a central place to access and play their games. Blizzard has…
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of Amperity. “We put together cloud computing that was scalable with better economics alongside a machine…
New Bing Feature Lets Users Pin Images To Pinterest Straight From Image Search Page
Bing announced today a new “Pin to Pinterest” feature that allows users to pin Bing image search results directly to a Pinterest board. According to the Bing Search Blog, the company assembled a group of lifestyle and design bloggers last…