Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals. Last year, Google introduced local search ads and promoted pins to wring a few…
Month: August 2023
msnNOW Is Driving More Traffic To Bing, But Is It Artifically Inflating Searches?
With its msnNOW site barely two weeks old, Microsoft is already reaping benefits on another property: increased traffic to its Bing search engine. But the way it’s happening may also lead to artificial increases in Bing’s market share numbers. First,…
Google opens image extension beta, adds countdowns to responsive search ads
RSAs are getting more features and functionality. In May, Google announced it would sunset gallery ads and move forward with image extensions . On Wednesday, the company officially launched an image beta. It has also added dynamic countdown functionality to…
Microsoft Is Making It Easier to Join a Teams Meeting On Mobile
Microsoft is improving the mobile Teams experience by making it easier to join a meeting. In a Microsoft 365 Roadmap entry, Microsoft outlined a number of steps it is taking to make the mobile Teams experience simpler and easier: We…
Ecommerce brand debuts AI-generated product review summaries
Using ChatGPT, retailer Newegg now highlights pros and cons, plus summaries of customer reviews on product pages. Newegg, an American online retailer, now summarizes customer reviews using ChatGPT, the company announced. The AI-generated summaries of customer reviews – called Review…
Margin-based tracking: 3 advanced strategies for Google Shopping profitability
Don’t settle for basic revenue metrics. Implement margin-based tracking to uncover high-profit opportunities for your Shopping campaigns. Are your Google Shopping campaigns profitable? Tracking your PPC performance will help you make better business decisions. You can unlock data beyond basic revenue metrics by implementing…
Amazon CEO: ‘Every Team Is Working on Generative AI’
Amazon is going all-in on generative AI, with the e-commerce and cloud giant investing heavily in development. Amazon was late to the generative AI party, unveiling its Bedrock platform well after OpenAI’s ChatGPT, Microsoft Bing Ai, and Google Bard. In…
Reviews & other UGC more influential for consumers than search engines & ads [Study]
After ratings and reviews, search engines had the greatest influence on buying behavior. It’s well-established that ratings and reviews are widely consulted and have a significant impact on consumer purchase decisions. A new study from TurnTo affirms this and provides some additional color and…
Study: Bing And Yahoo Search Share Largest On Internet Explorer Browser
Internet Explorer (IE) is the browser where the most “non-Google” searches happen, according to data from ad network Chitika. The company analyzed “hundreds of millions of ad impressions [in the US and Canada] from within the Chitika Ad network” earlier…
Google testing links directly in Search Generative Experience snapshot answers
Google’s SGE’s AI-generated answers have failed to cite sources. This test aims to correct that. Here’s what it looks like. Google is testing showing links directly in the snapshot answers generated by Google’s new Search Generative Experience. The links appear within…