The cloud-based, privacy-first measurement solution is evolving into two different dedicated platforms. Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has created…
The Wall Street Journal is reporting that Apple has purchased Topsy, one of the leading Twitter search and analytics companies, for more than $200 million. The WSJ report says that Apple has confirmed the deal but wouldn’t comment more beyond…
Grab your free pass and join us online, November 15-16! Head into 2023 ready to drive more traffic, leads, and conversions: Join us online tomorrow and Wednesday (Nov. 15-16) at SMX to learn the actionable tactics that can make it happen… for free! Your free All…
The deal is part of an agreement to stream Major League Soccer games next year. Apple is currently holding discussions with advertising partners and MLS sponsors with the plan to launch next February. The push for more ad space. Apple has…
France is hoping to have flying taxis available for visitors to the 2024 Paris Olympics and is moving forward with trials. Once the realm of science fiction, flying taxis are moving closer to reality, with multiple companies working to bring…
As consumers rely more heavily on online reviews, having a strong review management strategy in place can help your online reputation stand out. Consumers rely on search results, social media and peer reviews to perform research and gather feedback on…
In September, Bing Ads released its Campaign Planner tool, which includes vertical and product trend data, keyword research and competitive insights. This week, the first update to the tool was released. If you’re not already familiar with this tool, I…
Here’s a recap of the biggest updates from Google Search On 2022 event, including Multisearch, Lens, autocomplete, search filters and more. At the Search On 22 event today, Google announced a number of new features across Google Search, Google News, Google Shopping, and…
Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter. Here’s what they look like. Twitter is piloting three new ad types – Interactive Text, Product Explorer, and Collection ads. Only a few brands have…
Learn what content marketing means, why it’s essential for businesses today, and the steps to take for implementing a content strategy. Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the…
