A new approach combines the benefits of feed-based customization with the simplicity of IF functions. Customized Ads provide great potential for great ads. Yet when it comes to simple things, marketers often shy away from using feed-based customizations – the…
Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related content. An ad for Septicease displays on a New York Times article about Black Lives Matter. No offense to Septicease, but the company would likely admit it is not…
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms. Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting…
