Discovery campaigns can also be paired with lead form extensions. Google announced updates for Discovery ads Tuesday. There is now a 4:5 portrait aspect ratio layout that showcases Discovery ad images more prominently in feeds. Google is also rolling out updates to…
True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially when playing the high-stakes, long game of B2B sales. B2B marketers need to ensure their message hits the…
This step-by-step guide will show you how to take your on-site optimization to the next level, create top-performing pages and achieve desired results. Ranking high on SERPs requires much effort. To succeed, make sure your page offers supreme value and…
The benefits of audience segmentation are abundant. Let’s review the benefits of a strategic PPC audience framework. PPC advertising has always been about delivering the right message to the right person at the right time. Even today. But how do…
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group. In its latest acquisition, San Jose, CA-based TapClicks has bought AdStage, a San Francisco-based cross-channel paid media analytics and optimization platform, the company announced…
During COVID, marketers can still cut through the noise and reach audiences by rethinking what it means to be empathetic. “Generally, the trend has been to be supportive and empathetic to the customer, to really dig into, ‘Okay, how is…
In addition to offering holiday effects to customize the homepage, and winter-themed games, Bing will also highlight six nonprofit organizations. Bing has kicked off its holiday celebrations, adding 31 holiday-themed surprises to its homepage. Each day in December is marked with…
Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition. The one thing that’s remained constant in AdWords over the…
Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time…
Plus, is pinning the solution to control RSAs? Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet…
