Google seems to currently not be participating in this initiative. Microsoft and Yandex announced a new initiative today named IndexNow, a protocol that any search engine can participate in to enable site owners to have their pages and content instantly…
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets. Setting a budget for your PPC campaigns is not easy. Too little and you’re selling yourself short. Too much and you’re…
Volkswagen CEO Herbert Diess cast doubt on Apple’s car plans, questioning whether the company really plans to bring a model to market. Apple has long been rumored to be working on its own Apple Car, codenamed “Project Titan.” There’s been leaked specs, rumored…
A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search. NEW YORK – Amazon has become the third largest digital ad seller behind only Facebook and Google. And more than 30 percent of…
Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given budget. Bing Ads has announced the rollout of an automated bid strategy aimed at maximizing the number of clicks advertisers can receive…
The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could continue to dominate the online ad space. Ten state attorneys general filed a lawsuit against Google…
Data generation and storage as we know it has reached a period of unprecedented growth. With storage requirements growing at 40% per year, it’s no wonder that 79% of IT professionals consider managing this growth as one of their most prominent…
Learn the benefits and drawbacks of WordPress pages and posts and how to decide when you should use them. Since its launch in May 2003, WordPress has become the most-used website platform globally. The WordPress platform powers almost 37% of…
Proactively block invalid traffic from infiltrating your ad campaigns. By 2023, the global cost of digital advertising fraud will reach $100 billion. Invalid traffic and fraud are consuming your budget, leaving you with few genuine leads and poor advertising ROI.…
Google honors “the little red fox” photographer with a special Google logo. Google is honoring Gerda Taro, the first female war photographer who worked on the front lines, with a special Google logo. The doodle captures Gerda Taro on a…
