Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI. What is the benefit of an SEO strategy? This is a question I get asked quite frequently — and one that I usually…
Year: 2021
AdWords’ new extra headline: 7 ways to make the most of it
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it. Last Tuesday was a big day for AdWords. During our annual Google…
COVID Has Had Lasting Impacts on the Consumer World
A new report shows just how widespread the impacts from COVID have been as consumers look toward a post-COVID world. Brooks Bell conducted a survey of 700 consumers on a variety of topics, and the results show just how much…
Third-Party Cookies Get a Stay of Execution as Google Postpones Plans
Google is pushing back its plans to eliminate support for third-party cookies, buying the advertising industry more time to adapt. Third-party cookies are one of the most commonly used methods advertisers use to track individuals as they move across the…
Bing Launches New Winter Olympics Search Features & Counter To Track Gold Medals
With opening ceremonies just two days away, Bing is upping its search game for the 2014 Winter Olympics in Sochi, Russia. Now when Bing users search on specific sports and athletes the search engine will include Olympic-related schedules and content…
Google local ranking changes in early May? Thank a bug
Google confirmed fluctuations seen in local rankings was a bug and says it fixed the issue. End of April and early May, the local SEO community were noticing a lot of ongoing fluctuations and volatility with the Google local search results both…
Microsoft Purchasing RiskIQ to Improve Hybrid Work Cybersecurity
Microsoft has entered an agreement to purchase RiskIQ in an effort to improve hybrid work cybersecurity. The COVID-19 pandemic has forever altered the workforce, leading many companies to speed up their adoption of remote and hybrid work strategies. Despite the…
My 12 most important SEO metrics to monitor
How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks. As a digital marketer, you can measure the success of your work in several ways. One of those ways is by…
Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding. We are often asked by our clients if we can use Google Shopping or paid search to push particular…
STIR/SHAKEN: The Fight for the Future of Phone Calls
When phone calls were first introduced, it was a wonderful way to erase physical distance from a conversation. Nowadays, a minority of phone calls feature a real conversation. On average, 54% of all phone calls received are uninvited spam. The…