A new report shows just how widespread the impacts from COVID have been as consumers look toward a post-COVID world.
Brooks Bell conducted a survey of 700 consumers on a variety of topics, and the results show just how much the pandemic has altered consumer views and habits. The “New Normals in Retail, Travel and Financial Services: Consumer Sentiment Beyond 2020” report offers a number of insights businesses should pay attention to.
- The report is good news for brick and mortar stores, with 76% of respondents planning to buy in-store post-COVID restrictions. At the same time, curbside pickup is here to stay, with 34% planning to continue using the service.
- Travel is also looking to rebound, with 70% of Americans eager to travel. Millennials, in particular, are the most eager to do so. Interesting, 20% said safety will be a travel consideration indefinitely, while the single biggest consideration remains price.
- Banking is another industry set to experience a revival, with in-person banking set to almost double from pre-pandemic levels. In-person banking doesn’t equate to face-to-face banking, however, as a preference for interacting with a human teller dropped 8 points to 38%. Even more telling, online communication in banking was the top choice among 56-74 and the over-74 age groups, dispelling the myth that older consumers are opposed to online banking.
