Google adds PrestaShop to list of e-commerce integrations

Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop.

Why we care

This new integration gives PrestaShop’s 300,000 merchants an easy way to make their product listings more discoverable across Google properties, such as Search, the Shopping tab, Image search and YouTube.

Making it easier for retailers who may not be working with an agency to show their products on Google strengthens the search engine as an e-commerce destination, which will help it compete against other e-commerce platforms and may also help it attract more retail advertisers.