Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news. Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many…
Month: February 2021
Bing Ads Rolls Out Enhanced Sitelinks Globally, Adds Sitelink Device Preference
Additional copy below each Sitelink extension is available in most markets and languages supported by Bing Ads. Enhanced Sitelinks enable two lines of description copy below each Sitelink. After an initial run in the US that began last September, Bing Ads…
Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood watering hole,…
Responsive search ads now the default in Google Ads
RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google Google announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created.…
Diversity and inclusion in search marketing and advertising; Monday’s daily brief
Plus, GMB adds messaging to desktop (finally) Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign…
Here’s why you should start thinking of content marketing as an SEO strategy
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. Today, SEO is no longer about…
Google Improves Image Search Results, Reduces Duplicates
Google has made changes to its search algorithm to improve image search results by cutting down on duplicates. Virtually every internet user is familiar with searching for a specific picture, only to have to scroll through 167 copies of the…
How the GameStop Stock Short Squeeze Cost Wall Street Billions
While most people invest on Wall Street to make money, a Reddit-based group known as Wall Street Bets had a different motive. They saw what wealthy hedge funds were doing to GameStop (GME) stock and decided they wanted to punish…
Bing Ads Offers Search Insights For Mother’s Day Marketers
Now A $20 billion holiday in the U.S., Mother’s Day-related searches start rising roughly a month in advance, though search habits vary by gift category. Did you know that Mother’s Day ranks third in consumer spending after Christmas and Back-to-School…
Keeping an eye (or three) on your AdWords competitors
Columnist Daniel Gilbert of Brainlabs unleashes another AdWords script — this time helping you keep track of what your competitors are up to. We all love to know what our competitors are up to. We shouldn’t care that much —…