Oracle has scored a big win, signing a multi-year deal with Telefónica Spain to help it accelerate its cloud adoption. Oracle has been focusing its efforts on its cloud business, working to gain share in a market dominated by AWS,…
Year: 2021
Microsoft Bing’s Shopify integration now live with buy now
After announcing a partnership with Shopify back in October, now Bing’s search results are live with deeper integrations. The Microsoft Bing and Shopify integration that was previously announced in October is now live in the Bing Shopping and Bing Search results, the…
The ‘Vicinity Update’: Winners and losers from the November 2021 local update
This update seemed to be focused on changes around proximity and distance. Google announced last week that it rolled out an update to the local search and map pack results. It began on November 30 and finished on December 8. We noticed…
FDA Authorizes Pfizer’s Pill to Treat COVID-19
In a potential game-changer in the fight against COVID, the FDA has approved Pfizer’s pill to treat COVID. While governments are working hard to get as many people vaccinated as possible, companies have also been working on better ways of…
Google Ads issue resulted in spend fluctuations for tROAS and Maximize Conversion Value bid strategies on December 2
“The issue has been resolved and everything is now working as expected,” a Google spokesperson said. Advertisers using the Target ROAS or Maximize Conversion Value bid strategies in Google Ads may have experienced spend fluctuations on December 2, 2021, a…
5 ways marketers can support entry-level SEO talent
With a huge demand for SEO specialists, marketers shouldn’t neglect entry-level talent. At SMX Next, Abby Reimer shared how brands can find and support these SEOs. Despite almost two years of massive societal and market transformation, the SEO industry has…
Despite a New Co-CEO, Marc Benioff Say’s He’s ‘Never Leaving Salesforce’
Salesforce once again has co-CEOs, but that doesn’t mean longtime CEO Marc Benioff plans to retire anytime soon…or ever. Salesforce is one of the few big tech companies to rely on co-CEOs, rather than a single person at the top…
How to Master the Art of Industrial Marketing
94% of B2B customers research extensively before they buy a product. This statistic is especially applicable to technical buyers, those purchasing components, architectural products, materials, equipment, and other technical services. Wendy Covey, CEO & Co-Founder of TREW Marketing, says that…
Bing Travel & Kayak Announce Partnership
In a post on the Bing blog made earlier today, Bing Travel and Kayak have joined forces, as the two travel search engines announced a formal partnership to provide searchers with more comprehensive results. In the next few weeks (no…
Google adds PrestaShop to list of e-commerce integrations
Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop. Google has announced a shopping integration with e-commerce platform PrestaShop, the company announced Thursday. The integration is available now via the “PrestaShop Marketing with Google” add-on, available…