Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs. Unilever CMO Keith Weed said, “I often joke with my CFO, he counts where the money’s going, I say where…
Month: October 2018
Turo is the Airbnb of Cars and Rental Companies Hate Them
Turo, the Airbnb of cars, allows private car owners to rent out their vehicles either online or via a mobile app. Turo CEO Andre Haddad” says that business is booming and that people renting their cars for short durations are making as…
The Google expanded text ad CTR lift that never was
Contributor Andy Taylor shares his take on Google’s expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format. Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability…
Bing Ads rolling out UI updates to make bulk analysis & changes easier
Advertisers can see and adjust location target settings in bulk and get deeper reporting from the Dimensions tab. Bing Ads is rolling out a couple of updates to the UI that make it easier to analyze and optimize campaigns. First,…
AT&T Launches Xandr, Enabling Individualized Targeted Television Ad Sales
AT&T launched a new advertising company called Xandr last week led by CEO Brian Lesser. “Xandr is a name that draws inspiration from AT&T’s rich history, including its founder Alexander Graham Bell, while imagining how to innovate and solve new challenges for the…
Pew: Internet adoption, social media usage have been flat since 2016
While the overall numbers have peaked, there is still growth and change within categories. Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization found the percentages of…
SEO Professionals Past Jobs
A featured thread at Search Engine Watch forums named What Degrees Or Professional Backgrounds Do SEO/SEMers Have? The thread is thirty-one replies long and it makes for an interesting read. If you ever wondered what the typical SEO did before…
How SnackNation’s Predictive Analytic Engine Fuels Their Success
Recently, SnackNation secured $12 million in Series B funding and is on a roll with their digitally integrated healthy snack delivery business. SnackNation may be focusing on snack delivery now but it’s really building a consumer insights and consumer products…