Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads. History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up.…
Month: October 2018
Developing a schema strategy for local business: An interview with Schema App’s Martha van Berkel
Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn how you can get started. Jamie Pitman: Martha, thanks for taking the time to speak to me. I’ve been…
The future of negative SEO, Part 6
Now that you know how to identify, prevent, stop and recover from a Negative SEO attack, here’s a look toward possible future threats you should arm yourself to fight. Now that you know how to identify, prevent, stop and recover…
Last Minute Tips To Use Mobile Search To Ramp-Up Holiday Sales & Beyond
This holiday shopping season is predicted to the the biggest ever for mobile commerce. A new survey from Deloitte expects that holiday sales from mobile devices will hit $36 billion this year, accounting for 5.1% of the $925 billion online…
Google adds new ‘family-led’ attribute to Google My Business profile
Joining the women-led and veteran-led icons is a new family-led icon for your Google local listings. Google has added a new attribute option to the Google My Business profiles for businesses that are owned and operated by families. The new…
When your ad testing strategy is just plain wrong
Rigorously testing your ads is a good thing… unless you’re testing the wrong things and tweaking your campaigns based on flawed conclusions. It’s a truism you often see repeated here at Search Engine Land and at industry conferences: You need…
New SEM Trade Organization?
A very detailed oriented thread is going on at Cre8asite Forums named After SEMPO: Should we Start a Trade Association?. With over a 146 replies so far, this can be the real thing. So join the discussion and have a…
Facebook to release first-party cookie option for ads, pull web analytics from Safari
Facebook follows Google and Microsoft in offering a solution to browsers that block third-party cookies. Facebook is the latest big digital ad seller to release a solution to address moves by browsers to kill third-party cookies. The company is releasing…
Google redesigns the Assistant for touch and digital transactions
The new capabilities help developers and further Google’s cross-platform Assistant strategy. Much of the discussion surrounding Google Assistant is focused on Google Home. But the Assistant is far more widely distributed on smartphones. Richer user interface on smartphones and displays.…
Bing Ads Editor now supports in-market audiences
Manage in-market audience associations in bulk. Bing Ads advertisers can now manage in-market audiences in Bing Ads Editor. In-market audiences, currently available only in the US, are comprised of people deemed to be in the process of making a purchase…