When Google’s Search Quality Senior Strategist Andrey Lipattsev was asked about Google’s most important ranking factors, he gave three: content, links, and RankBrain. We’ve known for a long time that links impact websites’ search rankings and Google has for a…
“The thing about human resources that I’ve noticed is that I think we are really approaching the time where the end of business as usual is happening and human resources and business follows as a consequence,” noted Gerd Leonhard, Futurist and Author…
Your mobile Google home page now shows Google Discover by default. If you visit google.com, Google’s home page, on your mobile device, you will no longer just see a simple search box. You will now see the new “Google Discover”…
A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search. NEW YORK – Amazon has become the third largest digital ad seller behind only Facebook and Google. And more than 30…
A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search. NEW YORK – Amazon has become the third largest digital ad seller behind only Facebook and Google. And more than 30…
The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas at each stage of the buyer journey. NEW YORK – Aligning Your Messaging and Marketing With the Customer Journey, a session at the SMX East…
After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here’s what we learned. Last month, Facebook confirmed that when a user enters a phone number to protect their account…
The ad units are on track to bring in $500 million by the end of this year, according to an industry analyst. Apple search ads are likely to generate $2 billion in revenue for the company in 2020, reports Apple…
When a lack of advertiser control — whatever the platform’s motives — results in unintended purchases, trust inevitably erodes. As new close variants start trickling into search query reports, paid search marketers are still peeved at Google’s decision to expand…
The attribution solution was in beta for more than a year. Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in March 2017. On Friday, the company released…
