The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities LinkedIn has overhauled its Campaign Manager, giving it a redesigned interface and building out its back end to load data faster. The refreshed tool, announced…
Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives conversions. One aspect of content writing that is rarely mentioned is writing on-brand content that is both SEO-friendly…
Summer may just be starting, but advertisers that want to do well this back-to-school shopping season need to plan now to make the most of this really impressive annual consumer shopping event. In fact, at an estimated $72.5 billion in…
Google is now rolling out a new look for the local panel in the mobile search results. The new look goes from the blue interface with text buttons to a white interface with rounded buttons. Here is the new look…
More and more brands are using live streaming to reach their audience and promote their business. Companies like Facebook, Twitter, YouTube, Snapchat and, Twitch have invested millions of dollars to build and improve their own live streaming platforms. The idea isn’t…
The Federal Trade Commission has received about 60 complaints involving ReachLocal since 2009 – roughly half of them filed within the past two years – and more than 180 complaints about Yodle over the same period, including more than 100…
As the eCommerce industry has matured in sales and reach, it has realized it still has obstacles….namely engaging and persuading real people. To take this on, successful brands have embraced digital content to add a pop to their product presentation.…
SEO is no longer about about low-quality, keyword-rich content. To make a website successful, SEO experts need a content marketing strategy. SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take…
Is the hotel you are about to book a good deal? Google can now tell you if you should book that hotel now. Google is now testing “price insights” in its hotel search listing results. Price insights show a searcher…
Amazon further distanced itself from Google with the launch of Echo Show, a voice-activated home smart assistant with a 7-inch touchscreen display. With the 7-inch screen, homeowners will be able to sing along through the lyrics on display, monitor security…
