Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds.
Bing Ads announced some new features and capabilities for Bing Shopping campaigns on Tuesday.
Heres’s a rundown of what’s new.
Show multiple images
Marketers can now include multiple image URLs in their product feeds to show a product from different angles, for example. Multiple images will begin to show in Bing Product Ads by the end of April.
You can add up to 10 image URLs in the optional [additional_image_link] in your product feed, separated by a comma delimiter.
Images must be bmp, gif, exif, jpg, png or tiff. The recommended minimum size is 220 pixels by 220 pixels, and the maximum allowed is 3.9 MB. As always, product images cannot contain watermarks or free shipping text.
Product status reporting
Four new columns are now available in the Product Groups reporting grid in the Bing Ads UI.
The Products Submitted column shows the number of products that were uploaded to Bing Merchant Center. Of those submitted, the Products Ready to Serve column shows how many were processed error-free and eligible for bidding.
The Products Targeted column shows how many of your products are being bid on in the product group. Finally, the % Products Targeted column displays the percentage of total products submitted that are being bid on in the product group.