Have you been hit by a penalty, or perhaps suspect as much? If so, columnist Chris Marentis recommends these diagnostic tools for identifying, assessing, and fixing site issues. Google penalties can be a major setback, but regardless of why your…
Category: World News
TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group. In its latest acquisition, San Jose, CA-based TapClicks has bought AdStage, a San Francisco-based cross-channel paid media analytics and optimization platform, the company announced…
Black Lives Matter content: Latest in unintended brand safety consequences
Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related content. An ad for Septicease displays on a New York Times article about Black Lives Matter. No offense to Septicease, but the company would likely admit it is not…
Thanksgiving Google doodle turkey pardons itself & takes leave from any dinner traditions
“Unlike his domesticated brethren,” writes Google, “the Turkey in today’s Doodle is taking flight…from the Thanksgiving table.” Today’s Thanksgiving Google doodle is an animated image of a turkey taking leave for the holidays. “Unlike his domesticated brethren, the Turkey in…
Connected TV strategies to capture New Year’s resolution shoppers
The “New Year, New You” shoppers are coming — here’s what you need to be ready for them on Connected TV. Hey marketers, it’s time to start planning your New Year’s ad campaigns. Especially if you’re in an industry like fitness, wellness,…
TikTok commits to updating ad policies to better align with EU rules
iscussions with the Commission and network of national consumer protection (CPC) authorities, TikTok has agreed to implement regulations around promoting alcohol, cigarettes, and ‘get rich quick’ schemes. TikTok will also allow users to report undisclosed branded content and flag ads…
Volkswagen CEO: ‘I’m Not Sure Apple Will Bring Cars to Market’
Volkswagen CEO Herbert Diess cast doubt on Apple’s car plans, questioning whether the company really plans to bring a model to market. Apple has long been rumored to be working on its own Apple Car, codenamed “Project Titan.” There’s been leaked specs, rumored…
Gerda Taro, first female war photographer, featured in film Google doodle
Google honors “the little red fox” photographer with a special Google logo. Google is honoring Gerda Taro, the first female war photographer who worked on the front lines, with a special Google logo. The doodle captures Gerda Taro on a…
Danny Goodwin joins Search Engine Land
In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin will also manage and grow Search Engine Land’s roster of subject-matter experts. Today, Search Engine Land is happy to welcome well-known search marketing journalist Danny…
Elon Musk Wants Employees to Come to the Office Full-Time or Quit
Elon Musk is throwing down the gauntlet, demanding Tesla and SpaceX employees come in to the office at least 40 hours a week or quit. The return to the office has been a challenging issue for many companies since the…