The effort marks an expansion of the marketer’s long-running Gillette Gaming Alliance and includes a tie-up with The Esports Awards. Dive Brief: Gillette has launched a new global campaign, “Hit Reset with Gillette,” encouraging gamers to use its personal care…
New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content. Dive Brief: YouTube has expanded its partnerships with third-party measurement platforms Integral Ad Science (IAS) and DoubleVerify to help ensure brand safety for advertising campaigns on its Shorts…
Explore Microsoft’s new Deep Search for Bing with GPT-4 and generative AI plans for GPT-4 Turbo, DALL-E 3, and multi-modal search. Microsoft announced Deep Search, a substantial enhancement to Bing’s web search capabilities, powered by OpenAI’s GPT-4. What Is Microsoft…
Dive Brief: Amazon-owned streaming platform Twitch is celebrating the fourth consecutive iteration of its end-of-year Twitch Recap with a new side-scroller game, per information shared with Marketing Dive. Twitch Recap launches today (Dec. 11). The Twitch Recap Game, accessible through a microsite,…
Signal is preparing for a quantum computing world, unveiling a new protocol designed to be resistant to quantum computers. Quantum computing is a revolutionary advance in computing, one that threatens to obsolete existing encryption and security standards. Signal, one of…
AWS has announced it is now FanDuel’s Strategic Cloud Provider, expanding the relationship between the two companies. FanDuel is ‘the leading sports gaming company in the US.’ The company is looking to its expanded relationship with AWS to help it…
Microsoft is improving the mobile Teams experience by making it easier to join a meeting. In a Microsoft 365 Roadmap entry, Microsoft outlined a number of steps it is taking to make the mobile Teams experience simpler and easier: We…
Nokia has introduced two high-end phones reminiscent of those that once put the company at the top of the cellphone market. Nokia dominated the cellphone market before the introduction of Apple’s iPhone and Google’s Android. While iOS and Android smartphones…
Google is throwing its weight behind cross-platform message encryption, with plans to incorporate it into Messages. The EU has been pushing for regulation that would force companies to make their messaging platforms compatible with each other. Some experts have warned…
Oracle is weighing in on the Red Hat Enterprise Linux debacle, promising it will never restrict access to its own source code. Red Hat drew widespread condemnation when it announced it would begin restricting access to RHEL source code to paying…
