The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake. “Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. While the current…
Category: Technology
Gillette encourages gamers to ‘hit reset’ for global campaign
The effort marks an expansion of the marketer’s long-running Gillette Gaming Alliance and includes a tie-up with The Esports Awards. Dive Brief: Gillette has launched a new global campaign, “Hit Reset with Gillette,” encouraging gamers to use its personal care…
YouTube reinforces brand safety for growing Shorts format
New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content. Dive Brief: YouTube has expanded its partnerships with third-party measurement platforms Integral Ad Science (IAS) and DoubleVerify to help ensure brand safety for advertising campaigns on its Shorts…
Explore Microsoft Bing Deep Search With GPT-4 & Generative AI Plans For 2024
Explore Microsoft’s new Deep Search for Bing with GPT-4 and generative AI plans for GPT-4 Turbo, DALL-E 3, and multi-modal search. Microsoft announced Deep Search, a substantial enhancement to Bing’s web search capabilities, powered by OpenAI’s GPT-4. What Is Microsoft…
Twitch launches annual recap with new game, marketing push
Dive Brief: Amazon-owned streaming platform Twitch is celebrating the fourth consecutive iteration of its end-of-year Twitch Recap with a new side-scroller game, per information shared with Marketing Dive. Twitch Recap launches today (Dec. 11). The Twitch Recap Game, accessible through a microsite,…
Signal Announces Quantum Computing Resistant Encryption Protocol
Signal is preparing for a quantum computing world, unveiling a new protocol designed to be resistant to quantum computers. Quantum computing is a revolutionary advance in computing, one that threatens to obsolete existing encryption and security standards. Signal, one of…
AWS Scores Strategic Cloud Provider Deal With FanDuel
AWS has announced it is now FanDuel’s Strategic Cloud Provider, expanding the relationship between the two companies. FanDuel is ‘the leading sports gaming company in the US.’ The company is looking to its expanded relationship with AWS to help it…
Microsoft Is Making It Easier to Join a Teams Meeting On Mobile
Microsoft is improving the mobile Teams experience by making it easier to join a meeting. In a Microsoft 365 Roadmap entry, Microsoft outlined a number of steps it is taking to make the mobile Teams experience simpler and easier: We…
Nokia Introduces Two New High-End Feature Phones
Nokia has introduced two high-end phones reminiscent of those that once put the company at the top of the cellphone market. Nokia dominated the cellphone market before the introduction of Apple’s iPhone and Google’s Android. While iOS and Android smartphones…
Google Throws Its Weight Behind Cross-Platform Message Encryption
Google is throwing its weight behind cross-platform message encryption, with plans to incorporate it into Messages. The EU has been pushing for regulation that would force companies to make their messaging platforms compatible with each other. Some experts have warned…