Learn best practices for successful storytelling and how technology can and should enable those practices. Today, brand storytelling is about creating a consistent experience and invoking emotion across multiple channels — meaning marketers have to become masters of those channels…
A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary.…
The company verifies its own location data by matching IDs against mobile carrier data sets. Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is widely variable, and it’s often challenging…
Google wants its publishers in Europe to solicit users’ consent on its behalf under the new General Data Protection Regulation (GDPR) privacy rules. The GDPR rules which will take effect on May 25, requires companies to gain explicit consent for collection…
Last Thursday, Google introduced a new feature to its Virtual Private Cloud (VPC) users for tracking network operations between their servers in the Google Cloud. Called VPC Flow Logs, the tool logs and monitors all network flows sent from and…
Lawmakers from the United States and Britain are heaping criticisms on Facebook and founder Mark Zuckerberg after reports revealed that Cambridge Analytica, a data company said to have been instrumental in Donald Trump’s presidential win, received data from 50 million…
Microsoft users might want to take a closer look at the company’s update to its service agreement. Set to take effect this May, privacy experts are alarmed about the changes seem to suggest that Microsoft will now have the right to review…
Incidents of tech support scams targeting susceptible PC users are increasing, Microsoft warned. The company received 153,000 reported complaints from consumers in 2017, 24 percent higher than the prior year, according to its detailed security report released on Friday. Reported incidents came…
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Amet eius officiis autem autem impedit at sit. Quae laudantium totam aut voluptatem. Et dolores provident omnis consequatur veritatis vel numquam. Fugiat amet sit rerum consequuntur officiis error itaque voluptatum. Consectetur rerum esse iure vitae aut. Porro odio sed numquam…
