Google has made another technology startup acquisition, with the very interesting acquisition of Flutter, a company that has created gesture recognition technology to interact with online applications by simply using hand gestures. They have one app available currently, that allows…
Google announced they have purchased Teracent, a company that uses machine learning to show the different display ad creatives based on dozens of factors. Google bought them to improve and better automate the display ad side of their ad serving…
Russian search giant Yandex has added facial recognition technology to its photo hosting service, Yandex.Fotki. Yandex is leveraging Face.com‘s facial recognition technology to create a “smart” photo tagging service. Yandex will let users tag other people in photos. Once a…
Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what’s next for AI in paid…
Learn best practices for successful storytelling and how technology can and should enable those practices. Today, brand storytelling is about creating a consistent experience and invoking emotion across multiple channels — meaning marketers have to become masters of those channels…
A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary.…
The company verifies its own location data by matching IDs against mobile carrier data sets. Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is widely variable, and it’s often challenging…
Google wants its publishers in Europe to solicit users’ consent on its behalf under the new General Data Protection Regulation (GDPR) privacy rules. The GDPR rules which will take effect on May 25, requires companies to gain explicit consent for collection…
Last Thursday, Google introduced a new feature to its Virtual Private Cloud (VPC) users for tracking network operations between their servers in the Google Cloud. Called VPC Flow Logs, the tool logs and monitors all network flows sent from and…
Lawmakers from the United States and Britain are heaping criticisms on Facebook and founder Mark Zuckerberg after reports revealed that Cambridge Analytica, a data company said to have been instrumental in Donald Trump’s presidential win, received data from 50 million…
