Google announced they have purchased Teracent, a company that uses machine learning to show the different display ad creatives based on dozens of factors. Google bought them to improve and better automate the display ad side of their ad serving…
Category: Technology
Yandex Adds Face Recognition Technology
Russian search giant Yandex has added facial recognition technology to its photo hosting service, Yandex.Fotki. Yandex is leveraging Face.com‘s facial recognition technology to create a “smart” photo tagging service. Yandex will let users tag other people in photos. Once a…
The technology behind AI in PPC
Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what’s next for AI in paid…
Use technology to enable great storytelling
Learn best practices for successful storytelling and how technology can and should enable those practices. Today, brand storytelling is about creating a consistent experience and invoking emotion across multiple channels — meaning marketers have to become masters of those channels…
Mobile SERP survival: Technical SEO checklist
A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary.…
Ericsson ad division says carrier location data provides it with competitive advantage
The company verifies its own location data by matching IDs against mobile carrier data sets. Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is widely variable, and it’s often challenging…
What You Should Know About Google’s GDPR Consent Plan for Publishers
Google wants its publishers in Europe to solicit users’ consent on its behalf under the new General Data Protection Regulation (GDPR) privacy rules. The GDPR rules which will take effect on May 25, requires companies to gain explicit consent for collection…
Google Cloud Introduces VPC Flow Logs, Allows Users to Collect Network Telemetry at Various Levels
Last Thursday, Google introduced a new feature to its Virtual Private Cloud (VPC) users for tracking network operations between their servers in the Google Cloud. Called VPC Flow Logs, the tool logs and monitors all network flows sent from and…
Mark Zuckerberg Under Fire Over Facebook’s Data Breach During US Presidential Election
Lawmakers from the United States and Britain are heaping criticisms on Facebook and founder Mark Zuckerberg after reports revealed that Cambridge Analytica, a data company said to have been instrumental in Donald Trump’s presidential win, received data from 50 million…
Microsoft to Ban Language It Finds Offensive on Private Accounts
Microsoft users might want to take a closer look at the company’s update to its service agreement. Set to take effect this May, privacy experts are alarmed about the changes seem to suggest that Microsoft will now have the right to review…